1. To decode the aesthetics of ornamental ironwork into typographic design: To systematically analyze the structural anatomy, joints, and geometric proportions of ironwork alongside Art Deco influences, synthesizing a typeface that retains the material’s physical rigidity and artistic intricacy.
2. To expand typographic applications into architectural and interior decoration: To transcend two-dimensional media constraints by integrating typography into physical environments. This applies letterforms as functional decorative elements—such as spatial partitions or ornamental fixtures—enabling type to serve simultaneously as spatial art and visual communication.
3. To evaluate the potential of typography in establishing spatial identity: To examine the role of environmental graphics by utilizing custom typefaces to convey a site’s or resident’s identity, thereby forging a tangible connection between architecture, visual communication, and the end-user.
1. Research & Analysis: Analyzing the structural anatomy of ornamental ironwork—specifically joints, welds, and rivets—alongside Art Deco geometric proportions to establish a foundational design framework.
2. Morphological Decoding & Drafting: Synthesizing physical material characteristics into typographic anatomy by drafting angular strokes and connective details that simulate actual metal bending and welding processes.
3. Typeface Development: Digitizing the drafts into the complete “IronworkDeco” typeface—encompassing alphabets, numerals, and punctuation—while refining proportions to achieve graphic balance and aesthetic precision.
4. Spatial Application Inspiration: Proposing conceptual guidelines for integrating the typeface into architectural and interior decoration, demonstrating the potential of environmental graphics to establish spatial identity and seamlessly connect typographic design with physical environments.
Gray, N. (1960). Lettering on buildings. Architectural Press.
Poulin, R. (2012). Graphic design and architecture, a 20th century history. Rockport Publishers.
Society for Experiential Graphic Design (SEGD). (n.d.). Bloomberg L.P. corporate headquarters. SEGD. https://segd.org/projects/bloomberg-lp-corporate-headquarters/