RichTomorrow

Ms. Podjanee Kakaew

Abstract :

Have you discovered your lucky numbers yet? Take a moment to pause this video and find out. What number did you receive? Are you inclined to test your fortune with this newfound number? 

In the vibrant tapestry of Thai society, there exists a longstanding fascination with lotteries a fascination deeply intertwined with cultural practices and beliefs. Central to this phenomenon is the tradition of paying respects to sacred entities in pursuit of auspicious lottery numbers, showcasing a unique blend of gambling and reverence for the supernatural.Lotteries, whether national or local, symbolize more than mere chance or luck. For many, they represent a beacon of hope, offering a glimpse into a life of prosperity and fulfillment. In the midst of life’s daily grind, lotteries provide a momentary escape, allowing individuals to indulge in dreams of a brighter future.Moreover, lotteries serve as a source of communal excitement and anticipation. As individuals purchase tickets and await the drawing, there is a sense of unity in shared hopefulness. Whether discussing strategies with friends or imagining the possibilities with family, the anticipation of a potential windfall fosters a sense of camaraderie among participants. 

However, it’s essential to recognize the dual nature of lotteries. While they offer hope and escapism, they also raise ethical considerations regarding gambling addiction and socioeconomic disparities. For some, the allure of lotteries can lead to compulsive gambling behaviors, exacerbating financial hardship rather than alleviating it. In a captivating exploration of personal experiences intertwined with the allure of chance, a visionary artist delves into the realm of experimental motion graphics. Drawing inspiration from his own life and the individuals surrounding him who indulge in the thrill of lottery play, the artist embarks on a creative journey that resonates with the essence of gambling and the quest for auspicious numbers sourced from diverse avenues 

In the realm of artistic expression, the fusion of digital art and motion graphics offers a captivating canvas for creators to explore multifaceted themes.
Through the medium of digital art, viewers are invited to witness the allure and excitement of gambling unfold before their eyes. Vibrant colors dance across the screen, accompanied by pulsating rhythms that mirror the exhilarating pace of a high-stakes wager. Yet, beneath the surface lies a deeper question: what are the repercussions of indulging in the thrill of chance? 

 

Objectives :

Shows a picture of a method of gambling one form. Through the use of motion graphics techniques. Accompanied by a compelling image depicting a method of gambling, viewers are prompted to embark on a journey of self-reflection. This visual  serves as a catalyst for introspection, urging individuals to ponder the influence of gambling on their lives. Does it merely serve as a form of leisure, or does it hold the potential to impact one’s well-being and relationships? 

Conceptual Framework :

The project draws inspiration from the thematic elements of lottery gambling, employing a deliberate selection of visual elements to convey nuanced messages. The focus is on a three-digit numerical framework, mirroring the widespread practice of individuals trying their luck through three-digit numbers in various lottery systems.

Color Symbolism:
Central to the artistic narrative are three primary colors: green, yellow, and red, each meticulously chosen to represent distinct aspects of lottery engagement.

Process / Methodology :

-In a recent visual presentation by the esteemed artist, there exists a deliberate reference to the realm of gambling, employing a random number system. The artist’s choice to focus on a three-digit numerical framework resonates deeply with the widespread inclination of individuals towards trying their luck through three-digit numbers in various lottery systems. Central to the artistic narrative is the deliberate selection of three primary colors: green, yellow, and red. Each color serves as a visual cue, strategically employed to convey nuances associated with the levels of engagement in lottery playing. 

The color green, prominently featured in the artwork, holds multifaceted significance. Beyond its conventional connotations of growth and vitality, green here symbolizes a sense of refreshment, offering a respite from fatigue. Additionally, green serves as a universally recognized symbol denoting permission to proceed, aligning with the artist’s thematic exploration of chance and opportunity inherent in the act of gambling. 

Yellow, another prominent hue within the composition, carries with it associations of optimism and warmth. In the context of the artwork, yellow signifies a cautious optimism, reflecting the moderate engagement often associated with lottery participation. It serves as a visual reminder of the hope and anticipation inherent in the pursuit of chance. 

Contrastingly, the color red, while vibrant, evokes a sense of caution and risk. In the artist’s portrayal, red serves as a warning sign, indicating the heightened stakes and potential losses intertwined with excessive gambling. Its presence underscores the precarious balance between fortune and misfortune, urging viewers to consider the consequences of their actions. 

Through the meticulous interplay of color and symbolism, the artist invites viewers to contemplate the complexities of chance and choice inherent in the realm of gambling. By leveraging visual cues and metaphorical associations, the artwork transcends mere representation, offering a nuanced commentary on the human propensity for risk-taking and the allure of fortune. 

-Motion Graphics and Composite Program (Adobe After Effects) Techniques. 

Techniques and Materials :

Motion Graphic and Compositing / After Effect CC 2017

Result / Conclusion :

The spectrum of lottery gambling embodies varying degrees of engagement, each characterized by its distinct set of consequences and implications. While lottery play, in moderation, can serve as a harmless source of entertainment, vigilance is paramount to prevent its escalation into a detrimental habit. By heeding the lessons embedded within the green, yellow, and red levels, individuals chart a course towards responsible gambling practices and safeguard their well-being amidst the allure of chance. 

References :

ภาวดี อภิบุญวัฒน์. (2566). พรุ่งนี้รวย จิตวิทยาของการเล่นหวย ที่ช่วยให้ชีวิตนี้ยังมีหวัง. สืบค้น  29 ธันวาคม 2566, จาก https://plus.thairath.co.th/topic/everydaylife/103932?fbclid=IwAR0k_3N8jmjOhsefHKHZOXuFtAP5FySxO45uMJKjuzU9TxIEAvyhFM4vQEU 

วณัฐย์ พุฒนาค.(2566). ประวัติสลากโลก หวยสร้างชาติ เมื่อมนุษยชาติกับหวยเป็นของคู่กันและสัมพันธ์กับเศรษฐกิจของประเทศ. สืบค้น  26 มกราคม 2567, จาก https://capitalread.co/lotto/?fbclid=IwAR1Wg4j9O39N_Q7K0ti17SQGGZ_R2GqNGRz3RVWuJk8ntjC7S3RiNAL2XW4 

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