Ms. Chalida Ratchtapongton
Abstract :
Studying the unique identity of the 100-year-old Goldsmith House along Bang Rao Nok Canal, Bang Kruai District, Nonthaburi Province, aims to design numerals reflecting the essence of the ancient house.
Evaluating the design of numerals reflecting the identity of the ancient Goldsmith House for 100 years involves a mixed-methods approach, combining qualitative and quantitative research methodologies.
Data is collected through interviews with sample groups, and then summarized to design numerals reflecting the identity of the ancient house. Design is guided by identity design theory. The designed outcomes are then evaluated by design experts to assess the effectiveness of the design and by community members and tourists to evaluate the design’s impact.
The study found that:
- The significant aspects of the identity of the 100-year-old Goldsmith House are as follows: Architectural features reflect local traditions, with single-story wooden houses built on stilts along the water, suitable for the local soil and climate. A key feature is the intricately carved wooden ventilation panels, showcasing Thai identity and the familial bond of the residents. The community’s lifestyle is simple, with Buddhist traditions and a good quality of life. There are historical sites such as temples and ancient artifacts like Buddha statues. Indigenous flora includes water lilies along the canal banks. Physical characteristics include carved letter patterns “ส” and “ช,” accounting for 56.66%, followed by chicken and horse carvings, accounting for 20% and 13.33%, respectively.
- The design characteristics of numerals reflecting the identity of the ancient Goldsmith House for 100 years utilize a Combination Mark style. The average score for the design narrative is 4.7, focusing on Thai wind chime sculptures and indigenous flora such as birds and water lilies.
Overall satisfaction with the work averages 4.77, indicating a high level of satisfaction. There is particular satisfaction with the design of community tourism media, as it presents contemporary media formats that allow community members and tourists to perceive various values communicated through the design. This ease of understanding contributes to community pride and recognition of the cultural heritage within their community.
Objectives :
The objective of this research is to 1) learn the identity of 100-year-old Historical Goldsmith House along Bang Rao Nok Canal, Bang Kruai district, Nonthaburi province, 2) learn the graphic design style that reflects the identity of 100-year-old Historical Goldsmith House, 3)evaluate the graphic design style that reflects the identity of 100-year-old Historical Goldsmith House. This is a mix methods research. The research uses both Qualitative research and Quantity research. The research is done by interview sampling. Then summarized the graphic design style and come up with a questionnaire for specialists’ evaluation and evaluation from the community and tourist.
Conceptual Framework :
CONTEXT COLOR OF BANG RAO NOK CANAL
The 100-year-old traditional Goldsmith house is situated along the Bang Rao Nok Canal in Nonthaburi Province. It is of modest size and suitable for a family. A notable feature of ancient Thai houses is the intricately carved wooden ventilation panels, crafted from teak wood.
Given the area’s regular rainfall, the roof is designed with steeply sloping triangular gables.
The house is adorned with traditional Thai wind chimes, emblematic of the Bang Rao Nok Canal area. It is surrounded by natural hues, including birds, canal water, trees, and flowers. These elements serve as inspiration for the emblem’s design.
Process / Methodology :
Inspiration > Research > Data is Collected > Analyse Data > Identity Design Theory > Desing Direction > Refine and Test Print > Interviews > Summarized to Design > Evaluated by Design Experts > Create Graphic for Exhibition
Techniques and Materials :
Adobe Illustrator
Result / Conclusion :
After evaluating the graphic design style that reflects the identity of the 100-year-old Goldsmith House together with the community and tourists, it was found that the highest satisfaction level was at a mean of 4.83, and the overall satisfaction was highest at a mean of 4.77. The community is satisfied with the graphic design for community tourism because of the type and style of modern media that promote perception and value through storytelling from design, making it easy to remember. This has led to a good impression on the community, where they are proud and value the traditional identity from their own cultural heritage within their community.
References :
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Saelee, S. (2015). The Environmental Graphic Design for Kalasin Province’s Identity Presentation. Art and Architecture Journal Naresuan University.
Sankham, P. and Sirachainan, E. (2017). A Study on the Architectural Identity of the Chanthaboon Waterfront Community for Store Interior Environment Design Guideline. Built Environment Inquiry Journal (BEI): Faculty of Architecture, Khon Kaen University Volume. 16 No. 1 : January-June 2017.
Srisuriphaisan, T. (2013). Graphic Identity Design of Samutsakhon Province. Veridian E- Journal, Silpakorn University (Humanities, Social Sciences and arts), 31 Dec 2013.
Yamkeep, R. (2021). Art and Culture Capital for Spatial Development of Plai Bang, Nonthaburi Ecotourism and Cultural Community Enterprise. Journal of Community Development and Life Quality, Feb 2021, 300-308.
