IMDES 2025 is an academic conference organized by the Visual Communication Design program at Universitas Multimedia Nusantara (UMN). For its 2025 edition, the conference introduces a revitalized visual identity driven by a renewed spirit centered on three core principles: Collaborative, Innovative, and Technology.

To establish a distinctive positioning within the context of scholarly gatherings, a new visual identity was required. The logo design process followed Alina Wheeler’s brand identity methodology, which consists of five key stages: conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets.

The new IMDES identity adopts a wordmark brandmark approach through typographic modification. The resulting logo successfully reflects the conference’s renewed core values, spirit, image, and strategic positioning.
Brand Identity

Media Exposure:

• https://lxpr.lspr.ac.id/universitas-multimedia-nusantara-adakanthe-3rd-international-conference-and-exhibition-of-innovation-inmedia-and-visual-design-imdes-2025/
• https://ultimagz.com/event/imdes-2025-keberlanjutan/
• https://www.majalahlarise.com/2025/05/angkat-tema-mediaand-digital.html
• https://www.umn.ac.id/imdes-2025-creating-connectionintelligent-design-for-sustainable-future/

The author acknowledges Universitas Multimedia Nusantara.