Abstract
This research explores the application of aircraft livery design elements from the “Amazing New Chapters” campaign by the Tourism Authority of Thailand to create promotional materials for the “Visit Thailand Festival.” The objectives are: 1) to analyze the design elements of the “Amazing New Chapters” aircraft livery, and 2) to develop a prototype for promotional materials for the 44th “Thailand Tourism Festival 2026”

Methodology
This research employed a mixed-methods approach, combining qualitative and quantitative data collection and analysis. A comprehensive literature review was conducted to gather information on aircraft livery design principles and their application in tourism promotion. Expert interviews were conducted with graphic designers specializing in aircraft livery and tourism branding. Additionally, surveys were distributed to the target audience to gather insights into their preferences and perceptions of the proposed designs.

Results
The study revealed that aircraft livery design for Thailand tourism promotion serves as a communication tool, conveying messages through a combination of visual elements, including images, graphics, and colors. The “Amazing New Chapters” livery effectively utilized these elements to represent Thailand’s diverse cultural heritage, festivals, lifestyles, cuisine, and local wisdom across its various regions.

Key design principles observed in the livery included:
• Simplification and Abstraction: Images were simplified to their essential elements, focusing on conveying core meanings and unique characteristics.
• Line as a Dominant Element: Lines were used to create shapes, forms, and guide the viewer’s eye, adding a sense of dynamism.
• Vibrant Color Palette: Colors were chosen to reflect the celebratory and festive atmosphere of Thailand, creating visual harmony and unity.
• Design Principles: The design incorporated principles such as balance (both symmetrical and asymmetrical), rhythm, emphasis, proportion, harmony, and variety to create visually appealing and engaging compositions.
• Repetition: Different types of repetition were employed, including exact repetition, varied repetition, and progressive repetition, to create visual interest and rhythm.
Based on these findings, a prototype for promotional materials for the “Thailand Tourism Festival 2026” was developed, incorporating the key design elements and principles observed in the “Amazing New Chapters” aircraft livery. The developed materials included posters, motion graphics, and gift wrapping paper, designed in sizes suitable for real-world use at the Thailand Tourism Festival 2026.
The creative output effectively communicated the core message of Thailand’s tourism, showcasing a vibrant, fun, playful, and captivating image. The design served as a communication tool that generated positive impressions among tourists and added value to the event.

Conclusion
This research demonstrates the potential of aircraft livery design as an effective tool for thailand tourism promotion. By utilizing appropriate design principles and clear communication, engaging and impactful promotional materials can be created