The selected words, their origins, the design elements, and printing techniques in the posters’ design layouts is described here with the selected words and their origins, Etymology, mentioned in the design process and the conceptual framework above covers five words; 1. Jeans, 2. Avocado, 3. Salary, 4. Disaster, and 5. Cappuccino. Their origins are as follows; 1. Jeans, the word has the Italian origin first introduced by Jacob W. Davis and Levi Strauss as the European origin. The first mass-produced trousers were in Genoa, Italy and Nimes, France. The term “Jeans” is likely an anglicization of the material’s city of origin, Genoa is Gênes in France and the term “denim” is also associated with de Nimes, meaning “from Nimes” in French as well. In the 17th century, American subcultures picked up on “Jeans” and “Denim” as a fashion accessory from then to now (Gusano, C., 2023). The design element of the Jeans’ poster layout includes the denim jeans’ hand-painted texture and colors, and lettering from the combination of 17th century American typefaces and an Italian one.

2. Avocado, Spanish is the word’s origin coming from the term “Nahuatl ahuacatl” meaning testicle due to a similarity of shape / form and how it hangs from the trees. “Nahuatl” is the language of the Aztecs spoken by Mexican natives in parts of Central America and borrowed by the English language to use along with the word “guacamole” (Etymonline, 2024). The design element of the Avocado poster layout covers the shape / form of the interpretation of “Avocado” including colors, texture created with acrylic paint and gel mediums, along with typography.

3. Salary, the origin of the word comes from the Latin salarium, meaning “salt money” which is used in the ancient Greek / Roman periods connecting to the terms sal / sale which mean “salt” used to preserve food and also as a method of payment at the time (Gusano, C., 2023). The design element of the Salary poster layout includes  classical Greek / Roman typefaces with black & white colors applied by using sea salt that has been dropped into watercolor to create texture.

4. Disaster, the word’s origin is Italian / Greek, the word is very close in French’s term “désastre” which is derived from the Old Italian “disastro.” For the ancient Greeks (astronomy and the cosmos), a disaster was a particular kind of calamity attributed to an unfavorable and uncontrollable alignment of planets (stars), however, in modern English definition of disaster, the meaning is human-made, or the consequence of human failure (Etymonline, 2024). The design element of the Disaster poster layout covers the Greek’s letterings, black & midnight blue for sky with stars which are represented by the texture of lines created by the traditional marbling technique using ink and water on paper.

5. Cappuccino, the word’s origin is Italian coming from the word “cappuccio” meaning “hood” of Capuchin Monks in 16th century Italy whose hooded habits are dark oak brown similar to the color of the coffee, cappuccino. In English, “Capuchins” relates to a women’s cloak with a hood, as well as a monkey with a ruff of fur on its neck that looks like the friar’s hood (Oxford Royale, 2024). The design element of the Cappuccino poster layout includes Italian lettering arranged in the form of a cup of coffee, line drawings, red, black, and brown colors created from the coffee painting and printing technique.